Today we walk you through our process of creating a Customer Avatar (also known as a Buyer Persona) and Customer Journey outline. These tools are the essential backbone to create a successful marketing campaign for your business. Follow us on your favorite social media platforms: http://youtube.com/nextwavedv http://facebook.com/nextwavedv http://tiktok.com/@nextwavedv http://instagram.com/nextwavedv http://twitter.com/nextwavedv http://nextwavedv.buzzsprout.com Follow Tony: http://tonyreale.com Connect with Creative Edge: http://creativeedgepro.com Follow us on your favorite social media platforms: http://youtube.com/nextwavedv http://facebook.com/nextwavedv http://tiktok.com/@nextwavedv http://instagram.com/nextwavedv http://twitter.com/nextwavedv http://nextwavedv.buzzsprout.com Follow Tony: http://tonyreale.com Connect with Creative Edge: http://creativeedgepro.com