What reaction do you want people to have when they see your brand? What’s your brand ‘personality’? Mark shares his five-step process to help identify and document your company’s message. From listing features and benefits, to describing the transformation your customers will experience after working with your service, solidifying your brand message is the key to every process. The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted. About Business Accelerator Mastermind Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable. In today’s podcast Mark explores: Being ‘on message’ Five-step process for overcoming objections What reaction do you want people to have? Listing features and benefits Your business’ ‘personality’ What is the ‘transformation’ you provide for customers? The ‘inevitability’ of working with your business - what can you guarantee? Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about Resources/Links: Mark Creedon LinkedIn Mark Creedon Facebook Business Accelerator Mastermind Mastermind for Business Podcast