A great way to put your customers first is to treat them LAST. In this episode, Mark and Nick explain what this acronym stands for, and delve into this simple 4-step process for resolving customer complaints. From active listening to thanking, using the LAST principle will change your unhappy clients into raving fans in no time. The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted. About Business Accelerator Mastermind Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable. In today’s podcast, Mark explores: Saving money on wedding cars Treating your clients L.A.S.T. UK research study - humans vs. dogs Listening and confirmation Asking questions without interrogating Solving/Solutions Thanking your clients- it’s different than gifts Using problems as case studies for improvement Share this podcast with someone who can use it Send us your comments and feedback! Resources/Links: Book: Jump Shift! Book: The Great CEO Within Mark Creedon LinkedIn Mark Creedon Facebook Business Accelerator Mastermind Mastermind for Business Podcast