For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja.  Peep is the founder of three successful companies - CXL,  Speero and, more recently, Wynter, a product marketing research platform.  Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him.  We discuss, - How to validate ideas  - How Peep approaches bootstrapped growth with limited resources - The richest sources of qualitative feedback  - What exactly is Message market fit and how you can approach it  - The advantages of speed in business  - How to defend yourself against fierce competition - Hiring lessons and advice  - How to prioritise your time