“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, where Emburse’s European headquarters is located. The company’s executives are also personally funding housing costs for colleagues taking refuge in Poland. These choices haven’t come without obstacles for Emburse. But as Friedrichsen explains, the benefits are moral, communal, and even quantifiable for the business. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.