In this episode of "Diagnosing the Aftermarket," host Matt Fanslow tackles the issue of motivating technicians to attend training. He shares personal experiences and the sacrifices he made to enhance his skills, acknowledging the difficulty of balancing training with work and family life. Matt discusses the intrinsic motivation required for technicians to seek training and the resistance some may have. He stresses the importance of continuous learning in the automotive industry and invites feedback on the topic. Show Notes Supporting intrinsically motivated technicians (00:02:18)Challenges of motivating technicians (00:04:23) Exploring potential reasons for technician resistance to training and addressing challenges.(00:05:35) The changing perception of training value over time and the importance of continuous learning.(00:09:09) The impact of training on technician satisfaction, turnover, and shop profitability.(00:10:12) Compensation, travel, and anxiety are factors affecting technician training motivation.(00:14:44) The role of training in career progression and increasing income levels.(00:17:14) Technician's challenges in attending training after work, including family responsibilities and time constraints. Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/