When people think of the event industry, they don’t necessarily think about them as designed experiences. However, industry events and trade shows provide a unique opportunity for companies to create a narrative that resonates with the audience’s needs and challenges. In this episode of Matters of Experience, join Abby and Brenda as they explore the dynamic world of trade shows with seasoned industry expert Liz Nacron. Liz shares her wealth of knowledge and expertise in creating engaging B2B, B2C, and B2E events and discusses the importance of striking the right balance between technology and the human touch. If you’re curious about the art of creating unforgettable trade show experiences and the role of human connection in the mix, this episode is a must-listen.