Lisa Burton, Director of the M.S. Marketing Program, once was a student in this program herself. On this episode of MasterCast, she reveals insights on what they look for in a student applying into the program, as well as what they don’t look for. An example of an interview question that they ask applicants of the program is even revealed. This demanding program provides these students with the unique opportunity to interact with owners of companies, founders, and senior executives, while making lasting differences in their companies. She has been a key player in many initiatives at Mays Business School, as well as playing a big role in the development of the Mays Career rental closet. As Burton has been a student of this program herself, she truly knows the good that it can do for an individual and loves seeing these students flourish. Bio:  Hailing originally from Baltimore, Maryland, Lisa Burton has called Texas home for more than 35 years. Lisa is the Director of the M.S. Marketing Program at Texas A&M’s Mays Business School. In her former role as Associate Director of Employment Services for the Texas A&M University Career Center, she coached students to grow professionally and network effectively. Prior to working at Texas A&M University, Lisa had a successful career in sales and marketing in the retail, special event and nonprofit areas. Lisa earned her B.F.A. in Radio-TV-Film from Sam Houston State University and her M.S. Marketing degree from Texas A&M University.