Deidre Paknad, co-founder and CEO of Workboard, is the guest on this episode of the podcast. Workboard is a leading platform provider in the fast-growing space of OKR software, a sub-category of enterprise planning software that helps customers manage and track their progress on Objectives and Key Results, the increasingly ubiquitous corporate planning method invented by Intel and popularized by Google. Paknad is a seasoned Silicon Valley entrepreneur whose prior start-up had been acquired in 2011 by IBM, where she then oversaw a high-growth information governance business for 3 years. It was during that period that she realized how many organizations had no digital tools to provide what she describes as a “single source of truth” around a company’s strategy, alignment, execution, and outcomes. Instead, they have tended to rely on an unwieldy, largely manual and labor-intensive process full of meetings and slide decks. Since 2014, when Paknad and her husband Daryoush Paknad, a technologist and engineering veteran of Adobe and Netscape, co-founded Workboard, the demand for what the company calls a Digital Operating Rhythm has steadily grown. The pandemic-fueled growth of remote work and more frequent strategic planning has made corporations even more interested in using and tracking OKRs. The company tripled its head count last year, and also raised $75 million in an oversubscribed Series D round, bringing the its valuation to north of $800 million.