US TV stations set for record midterm political ad spending
Listen now
Description
Hot button topics like rising food costs, sports betting and reproductive rights are manifesting through a surfeit of political ads. S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media's Steve Passwaiter, TVB's  Steve Lanzano and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches. 
More Episodes
Worldwide annual video game console shipments are set to fall by almost 50% between 2023 and 2028, according to the most recent outlook from S&P Global Market Intelligence Kagan. What is driving that decline? This episode of MediaTalk seeks to answer that question with help from Kagan analyst...
Published 06/20/24
The summer of sports is underway, and soccer fans across the globe are ready to root for their favorite teams and players. Together, MediaTalk host Mike Reynolds of New York and S&P Global Market Intelligence Kagan Research Analyst John Paul O'Sullivan from London share their thoughts about a...
Published 06/14/24
Published 06/14/24