Episode 8 - March Madness ad sales strategy and sports ad trends
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Description
Turner and CBS, the rights holders of this year’s March Madness, sold out their ad inventory for the NCAA Division I men’s basketball tournament in record time. S&P Global Market Intelligence’s senior media reporter Mike Reynolds talks to Turner Sports Executive Vice President Jon Diament, and Scott Robson, an analyst at S&P Global Market Intelligence’s Kagan research team, about ad strategies for the tournament and sports ad spending trends in other properties such as the NFL, NBA, MLB and pro-wrestling.
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