March Madness has arrived and MediaTalk host Mike Reynolds is in the paint with S&P Global Market Intelligence Kagan analysts Justin Nielson and Scott Robson. Together, they talk about the ongoing popularity of the tournament, both among viewers and advertisers, and the successful partnership between Warner Bros. Discovery and Paramount Global in terms of carrying the men's games.  They also discuss the growing popularity of the women's tournament, especially given the excitement around not only Caitlin Clark, but also this year's undefeated South Carolina team. Finally, they get into their own brackets and who they expect for the men's Final Four. So have a listen and join us in the Madness.