Season 2 | Ep. 4 - Could 2024 set a new political ad spending record?
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Description
MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Peter shares his thoughts on the 2024 election cycle, including the rematch for the White House, battles for control of the House and Senate, and a number of ballot issues that are expected to raise interest and dollars. Together, Mike and Peter go through projections for seven swing states, including those where races in 2020 were decided by a single percentage point or less.
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