Doug Godshall, President and CEO of Shockwave Medical, started off selling T-shirts as an engineering student. Today, he leads the most successful high-growth medtech company in the last twenty years. In this episode of Medtech Talk, host Geoff Pardo speaks with Godshall, who discusses his start in medical devices, experiences in a major medtech company, leadership and culture, and what it takes to succeed in the field. Godshall details the strategies behind sales such as understanding your customer’s full needs and why the quality and usefulness of your product is more important than the amount you sell.  He also shares his perspective on the type of company culture that creates a comfortable and collaborative environment that paves the way to success.  Medtech Talk Links:  Cambridge Healthtech Institute    Medtech Talk  Gilde Healthcare   Shockwave Medical