In this episode of Meet the Masters, host Charley Gale speaks to Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight. They discuss the number one thing you should do when building a sales enablement strategy, the most effective assets for a sales team to have, what metrics you should be measuring, and what you can learn from the Sales Enablement Certified: Masters course we have at PMA - a course that Sapphire herself built from her experience and expertise in the field.