How do you look at any product? See just a thing that performs a certain function? In this episode I discuss my perspective on how I see a product - as an assembly of materials - and how it influences how I help design products to meet performance, reliability, and cost goals. --------------------------- Michael Pfeifer, Ph.D., PE is a metallurgist and metals engineer. He works with design and manufacturing clients to help with Component materials selection Manufacturing process development Supplier evaluation Failure analysis and root cause analysis He received a B.S. and M.S. in Metallurgical Engineering from University of Illinois and a Ph.D. in Materials Science and Engineering  from  Northwestern University. He is a Professional Engineer, licensed in Illinois. He's wrote a book - Materials Enabled  Designs. It teaches how to select materials that optimize product  performance, reliability, and  cost. For more information about Michael go to https://www.imetllc.com/about/ Industrial Metallurgists offer metallurgy and metals engineering consulting and training. The training is geared to design, manufacturing, and quality engineers. More information about Industrial Metallurgists' services and training is at https://www.imetllc.com/