In this episode, Michael discusses different aspects of product development, product launch, and post-launch where materials engineering will improve product success. Developing and launching a product can be stressful – there are many decisions, problems to overcome, and risks to mitigate. While we’d like the process to go smoothly and be able to calmly meet deadlines, this usually is not the case – things we didn’t consider pop up or things that shouldn’t have been a problem become a problem.   Many of the decisions, problems, and risks are associated with the materials used in a product. After all, a product is ultimately an assembly of materials that have been shaped, manipulated, and modified. So, making the effort to engineer the materials will have an impact on product cost, performance, and reliability, and on manufacturing throughput and quality. To learn more about successful product development, launch, and improvement check these out -https://youtu.be/D_rtl7TNrQE -https://www.imetllc.com/product-launch-formula/ --------------------------- Michael Pfeifer, Ph.D., PE is a metallurgist and metals engineer. He works with design and manufacturing clients to help with Component materials selection Manufacturing process development Supplier evaluation Failure analysis and root cause analysis He received a B.S. and M.S. in Metallurgical Engineering from University of Illinois and a Ph.D. in Materials Science and Engineering  from  Northwestern University. He is a Professional Engineer, licensed in Illinois. He wrote a book - Materials Enabled  Designs. It teaches how to select materials that optimize product  performance, reliability, and  cost. For more information about Michael go to ⁠⁠⁠https://www.imetllc.com/about/⁠⁠⁠ Industrial Metallurgists offer metallurgy and metals engineering consulting and training. The training is geared to design, manufacturing, and quality engineers. More information about Industrial Metallurgists' services and training is at https://www.imetllc.com/