As a product creator, how do you prevent confusion with other similarly-named products in the market? Josh is an intellectual property attorney specializing in trademark law. He joins Mark and Adam to discuss why trademarks exist to protect consumers, not businesses; the legal differences between ™️, ®, wordmark, and logomark; patent trolling and trademark bullying; and the APIs used to monitor trademark databases. Plus: the trademarks of Apple, Monster Energy, and LeBron James.
@MuseAppHQ
[email protected]
Show notes
Josh Gerben (@JoshGerben)
Gerben Intellectual Property
TESS (Trademark Electronic Search System, or TESS)
origin of the name “Google”
Lanham Act
retainer
Metamuse episode on Brand
US Patent and Trademark Office (USPTO)
common law right
Dove soap, Dove chocolate
case law vs statute
expert testimonial
mutually assured destruction
word mark vs logo mark
trademark watch service
trademark bullying
Gerben Trademark Library