Dov and Sam Falic are co-founders of BlockBar, the world’s first direct-to-consumer NFT marketplace for wines and spirits. BlockBar connects consumers and collectors with stockists, offering buyers the opportunity to trade NFTs in return for unique drinks products from global brands like Glenfiddich, Hennessy and PATRÓN. In this in-depth conversation, Sam and Dov reflect on the journey to founding BlockBar, and the mission to use NFTs to solve problems in the industry; discuss how they’re bridging the generational barrier by educating both Gen Z and boomers in different areas; and share their plans to expand further by focusing on better educating consumers.