Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Working with top brands such as Nestle EA and Atlantic Records the company quickly and easily creates augmented reality experiences for various social platforms including Facebook, Instagram and Snapchat. In this in-depth conversation, Allison gives listeners insight into how she considers augmented reality as a gateway to the metaverse; discusses the use of the camera for AR, XR and expression; and gives her advice on how brands can adapt their marketing strategies in the metaverse.