Suzanne Borders is co-founder and chief executive of BadVR. Founded in 2018, it is the world’s first immersive data visualisation and analytics platform that uses pioneering AR and VR technology to quite literally allow people to “step inside their data.” Prior to BadVR, Suzanne led product and UX design at 2D data analytics companies, and is a recipient of Magic Leap’s Independent Creator’s Program grant and a grant from the National Science Foundation. In this in-depth conversation, Suzanne delves into her background in psychology and how this interplays with AR and VR; reflects on the inspiration behind founding BadVR, and how it works; and shares her predictions for the next fifteen years, explaining why she believes everyone must have equal access and opportunity to the world's data sets.