Gregor sits down with Benjamin Greengrass, Creative Director of ThoughtMatter, a strategic branding and design studio based in New York. Ben gives us a detailed insight about his start in the creative industry, starting as an in-house designer before moving to Elmwood where he worked his way up to becoming Creative Director, before joining ThoughtMatter. We also discuss the importance of good mentoring, figuring out what kind of Creative Director you are and handling our multiple 'career-mid-life-crises'. Ben also tells us about some of the amazing projects ThoughtMatter have been a part of and their philosophy to creating #WorkWorthDoing. Find out more about ThoughtMatter at: https://thoughtmatter.com