The word falay means running water, accumulated underground through rainfall over millennia. Considered by locals of Ru-us al-Jibal as sacred, it acts as a driving force in the creation of landscapes and social practices. In Helsinki, Zeynep Falay von Flittner has brought together a collective of transitions designers, systems thinkers, sustainability experts and researchers using system-aware creative practice to catalyse regenerative futures. In this conversation she discusses what drives her, the work of Falay Design, her personal journey, and her roles as the founder of Design Activists for Regenerative Futures, and as a member of the board of Systems Change Finland.