My guest today is Kevin Kelley, strategy and design firm principal. He has over 35 years working in the areas of retail, food and places of public gathering and commerce. Skilled in Architecture, Brand Strategy, Retail Strategy, Retail Design, Business Model Innovation, Consumer Behavior, Consumer Psychology and Management. Kevin is a frequent lecturer at conferences around the U.S. and in Asia. The topic is his book Irreplaceable: How to Create Extraordinary Places that Bring People Together. In this episode of Trend Following Radio we discuss: Place and connection Design and architecture Human experiences Retail and consumer behavior Creativity and innovation Human decision-making process Importance of natural interactions Extracting insights from clients Understanding human senses Novelty and unique experiences Jump in! --- I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!