Interview with Thomas Souche, Technical Product Marketing Manager at Microchip Technology Inc. Microchip offers a compelling capacitive touch solution for every touch use case – from single buttons to touchpads and touchscreens to proximity detection and 3D gesture control for the consumer, industrial and automotive market.  Microchip offers turnkey touch controllers for buttons, sliders and wheels and integrated touch peripheral microcontrollers and software libraries. In our latest podcast, Thomas Souche, Technical Product Marketing Manager at Microchip, outlines how Microchip’s Human Machine Interface Business Unit are implementing touch control across a range of industries and discusses the key trends driving the demand for more cutting-edge touch control. Find out more about Microchip’s Touch and Gesture products here www.microchip.com/innovativetouch   Time Stamps [01:40] – Overview of touch control implementation [03:21] – Thomas outlines the challenges of implementing capacitive touch [04:36] – Microchip’s touch interface portfolio [05:54] – Requirements to design a touch screen  [08:20] – Applications for maXTouch technology and the different requirements [10:54] – Key trends driving touch [13:44] – Microchip’s strengths in touch   Follow Thomas Thomas Souche on LinkedIn: https://www.linkedin.com/in/thomas-souche-90b9263/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.