In this month’s episode we continue our conversation with Gerry Murry from IDC about marketing budgets and investments. Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology Research Service. IDC has worked closely with Microsoft for many years, particularly on the partner...

Learn about the importance of customer lifetime value (CLV) and how to maintain it with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems.