Roger Seiders was always building and tinkering with things he thought he could make better. It soon became his motto, “If we can’t find what we want, we make it!” And so he and his two kids did. The father started to build fishing rods but found that the clear coat used to glue the thread cracked when casted. He soon produced his own called “Flex Coat." It worked like a charm and became an instant success. Ryan and Brother, Roy, jumped in the game head first. Ryan built a fishing rod and company called, "Waterloo Rods," that he would sell after a few years of traveling the trade shows. The two were passionate fisherman and would end up in the Florida Keys standing on makeshift coolers as casting platforms looking for Tarpon. Their minds couldn't let go with how to improve the caved in Igloo they were standing on and in 2006 after diligent research and design, they launched their own cooler, Yeti, and the outdoor world would never be the same. Over the years we would hang with Ryan and get to know him as he started to compete in The Golden Fly Tarpon Tournament, which he would eventually win with Capt. Rob Fordyce. On today's podcast, he sits with us and talks about his life in a creative family, how his success with Yeti evolved, and the passions he pursues today.... We hope you enjoy...