How to Compete with Business Giants
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How do small firms compete with global corporations on a playing field that’s simply not level? Impossible, right? Wrong! In this episode of Mind Your Own Business, I share what I have learned about competing with some of the biggest businesses on the planet, who have significantly deeper pockets and wider reach than I do. You might link it back to the story of David and Goliath, either way, just because a business is so much bigger than yours it doesn’t mean that the battle for customers is lost, you just have to find what your way in is. I enjoyed looking back on how we’ve done this over the years, the mistakes that we’ve made and how we managed to find our way as a smaller British hosting provider in a market saturated by huge American tech firms. Key takeaways: Are British entrepreneurs ambitious enough? How to compete with multinational corporations How to find your niche. Innovation not just to make, but to save money. Host: Lawrence Jones MBE [1] Listening time: 32 mins Listen now on iTunes – click here [2] to subscribe Android users – Mind Your Own Business is currently on Stitcher [3] and Soundcloud [4] Follow my blog and daily inspiration on Twitter  [5] [1] http://www.lawrencejones.co.uk/ [2] https://itunes.apple.com/gb/podcast/mind-your-own-business/id1259294180?mt=2 [3] https://www.stitcher.com/podcast/lawrence-jones/lozcast [4] https://soundcloud.com/lawrencejonesmbe [5] https://twitter.com/Lawrence_Jones
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