EP 16 - Katia Bassi Lamborghini's Chief Marketing Officer
Listen now
Description
Katia Bassi is the Chief Marketing Officer of Automobili Lamborghini and the first woman ever to join the Lamborghini Board. She graduated in Political Science and Law and holds a Master’s from Columbia
In this episode, Katia talks about how to use creative marketing to engage wealthy clients and what Lamborghini is doing to maintain its dominance in the competitive luxury sports car market.
More Episodes
An innovation and leadership guru, Hal is Executive Director of the MIT Leadership Center and Senior Lecturer at the MIT Sloan School of Management. While Hal’s expertise expands across all areas of innovative leadership, asking the right questions cuts deeply across all of his work. He...
Published 05/03/19
Published 05/03/19
Steven Kotler is a New York Times bestselling author and award-winning journalist. He is one of the world’s leading experts on high performance. In 2013 his book, The Rise of Superman, was the first book in history to land on the New York Times bestseller list in the sports, science, psychology,...
Published 04/25/19
Links
No website
Twitter
Facebook
Instagram
Patreon
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
