When Tata Harper pivoted her career from industrial engineer to beauty entrepreneur, no one could have predicted that she would soon go on to be known as the Queen of Green Skincare. Yet today, Tata’s eponymous skincare brand has reached astronomic levels of popularity counting the likes of Gigi Hadid, Jessica Alba, and Tracee Ellis Ross among loyal brand fans. But Tata’s commitment to restoring the beauty counter with more transparent and sustainable options doesn’t end with the serums and creams within her bottles. It extends into every aspect of her company, from her Vermont farm right down to the type of ink used on her paper packaging. But perhaps it’s Tata’s personal, intimate approach to her business that is the company’s greatest asset. She is a glowing (quite literally) category leader that takes a hands-on approach to her principles of maximalist beauty. In this episode, Tata and I talk about how her Colombian upbringing influenced her worldview of beauty, the future of the industry, and what “clean” and “natural” beauty even mean. Are all synthetic ingredients bad? And are all natural ingredients good? Listen to find out.