If you’re a basketball fan and a Canadian, few experiences will ever be able to match what happened in the summer of 2019. In the best-of-seven playoff series, the Toronto Raptors (Canada’s only basketball team) went on to defeat two-time defending and six-time NBA championship winners the Golden State Warriors. It was a season of many firsts, including the first championship win for the Toronto Raptors, as well as the first win by any NBA team based outside of the States. It was also a barometer of basketball’s growing influence within Canada’s sports culture ecosystem, historically dominated by hockey.  Much of that influence can be attributed to the efforts made on the ground and from the offices of NBA Canada, led by Managing Director (and this episode's guest), Leah MacNab.  The first woman in the Managing Director position in Canada, Leah’s responsibilities are no small undertaking. Since joining in 2019, she has overseen the development and growth of the league’s business in Canada, including television and digital media, marketing and retail partnerships, licensing, special events, and basketball development. Under her leadership and tenure, the league’s revenue and marketable database in Canada have grown significantly. In the third installment of the Mission Critical Live podcast series, Lance was joined by Leah in front of an intimate audience of entrepreneurs and leaders at Toronto’s Clio social club to talk about advocating for yourself, what responsibilities an organization like NBA Canada has to its community, and the ways in which the league is leveraging technology to drive a more streamlined fan experience.