You may know SKIMS for its celebrity co-founder, Kim Kardashian, but are you aware of its other co-founder? On this episode of Mission Critical, SKIMS CEO and co-founder Jens Grede joins Lance to talk about his fascinating entrepreneurial journey, his experience working with Kim, and the evolution of the celebrity-driven brand. Here's what you can expect from this episode: What makes a great brand? How Nike's Jordan brand influenced his and Kim's perspective on building SKIMS. How to harness culture to build your business. The impact of social media on the culture of fame and commerce. The evolution of the celebrity-driven brand. The biggest factor that has contributed to the success of SKIMS. Make sure to subscribe to the Mission Critical podcast for more of today's greatest entrepreneurs and leaders.