😱 This episode is like no other we've ever done before. Join us as Sarah and Dawn dive deep into what truly makes a luxury brand and why Sarah has decided that mobile bars are not actually a luxury service after all. Between buzzwords and concepts, Sarah's research for her upcoming in-person workshop has led her to a much deeper understanding of what the luxury standard is. In this episode, she goes into detail about why it isn't a sustainable model for 99% of entrepreneurs in this industry. Enjoy the rollercoaster of emotion, realization, and insight as Sarah and Dawn riff through the messy bits of the research phase. This is the process that inevitably brings about the trusted resources you know, love, and use in the MB.P sphere, and with no shortage of exciting aha moments! And be prepared to be *shook* as they unveil the hidden world of true luxury. APPLY TO JOIN THE GROUP COACHING PROGRAM https://mobilebevpros.com/coaching/ JOIN THE MOBILE BAR ACADEMY https://mobilebevpros.com/join-mobile-bar-academy/ CHECK OUT THE MARKETING MASTERY COURSE https://shop.mobilebevpros.com/marketing-mastery JOIN OUR FREE FACEBOOK GROUP https://www.facebook.com/groups/mbpgroup CONNECT ON INSTAGRAM https://www.instagram.com/mobilebevpros FREE MASTERCLASS FOR MOBILE BARS www.mobilebevpros.com/masterclass