What do you need to know about competitive apps? In this episode of Mobile Heroes Uncensored we chat with Apptopia CEO Jonathan Kay, who shares the three super-simple but uber-important pieces of data you need on competitors. (Apptopia, by the way, collects 4 billion data points daily on over 1 million apps.) Plus hosts Peggy and John ask Jonathan about app trends for 2022, finding new opportunities in data, knowing when to get excited about spikes in downloads and when not to, and Jonathan's 3 top tips for mobile marketers. We also learn why Dunkin Donuts is super successful with its Apple Carplay app, why Sam’s Club gained on Costco in mobile, and why there’s an endless runner game with minions in it. Timestamps 0:00 Eye of Sauron and mobile data 2:22 4 billion data points daily 3:45 Big drivers of mobile advertising change in 2021 6:20 Mobile app trends for 2022 11:05 Competitive data to focus on in mobile app marketing 14:25 Using market data to find new app niches 19:35 Success: when it’s fleeting vs when it lasts 20:45 ASO: ranking for other brands’ apps 23:15 Top 3 tips for mobile marketers in 2022 26:35 Old marketing, bell bottoms, and crypto apps