Imagine competing with Apple, or Google, or Amazon, or Spotify. Better yet, imagine competing with all of them at the very same time. Sounds insane? Not for Audiomack, which has been streaming music from creators to fans for over a decade. In this Mobile Heroes Uncensored, we dive deep into senior VP of revenue Dave Edwards’ story: how Audiomack wins, how it monetizes, and how it’s become super-successful doing things that everyone else thinks are crazy. We chat about: “David” marketing strategies for fighting “Goliath” Maximizing ads-based monetization New audio formats, including shake-to-click Communicating unique brand stories with almost no budget Making short attention spans your friend Video ads versus audio ads Getting 60% opt-in rates on ATT Monetization programmatically vs direct Dave Edwards’ top 3 tips for maximizing monetization Timestamps 0:00 David beating Goliath 3:15 Communicating brand promise 8:22 Monetizing apps with interactive ads 10:37 Getting 60% opt-in rates on ATT 11:52 Ads monetization: programmatic vs direct 13:45 Interactive audio ads: shake to click 17:38 Stumbling into mobile marketing 21:00 Top 3 tips for mobile monetization