Dating apps are huge. 40% of couples are now finding each other via digital dating services, and dating apps are forecast to be an $8.4 billion opportunity by 2024. But how do you beat the competition? First of all, by defining your niche like, perhaps, the Thursday dating app … which only works on Thursdays. Or the dating app that’s only for people with beards. Or another only for music lovers. But most importantly, you have to understand your users and locale. In this episode of Mobile Heroes Uncensored, we chat with James Haslam and Mikael Orpana, who have analyzed the top dating apps, millions of installs, and billions of ad impressions to identify what works well and how the top apps win. Timestamps 0:00 Love is in the air: dating apps 2:45 The top dating apps (and the challengers) 4:35 UA costs in dating apps 7:05 iOS vs Android: costs for users 10:25 Targeting men vs women 13:45 Best ad creative for dating apps 17:50 Top 3 tips for mobile marketers in the dating space 20:30 Localization of dating apps