In-app bidding, waterfall, privacy, ATT … maximizing in-app ad monetization has probably never been harder. In this episode of Mobile Heroes Uncensored we chat with GSN Games (Scopely) VP Brian Truman about boosting admon and scaling revenue without negatively impacting user experience. In this episode: ATT and ads: how to still get top dollar Waterfall to in-app bidding: why and how Biggest factors impacting ad monetization performance The massive problem with test culture that no-one’s talking about Understanding and segmenting users The biggest mistake apps make in monetization 3 top tips to maximizing ad-based mobile monetization Hosts John Koetsier and Peggy Anne Salz chat with Brian about how he got his start in mobile marketing (by knowing the right Excel shortcuts, of all things), ads that cause app crashes, and how hands-on experience makes a massive difference. Timestamps 0:00 Ads and privacy 1:40 Excel shortcuts to a job offer 3:50 ATT and ad monetization 6:45 Privacy Sandbox for Android 9:45 Boosting ad-based app revenue 12:20 From waterfall to in-app bidding 15:45 Most important factors in boosting ad performance 16:45 Re-testing old assumptions 20:40 Google Firebase 23:30 Ads that cause app crashes 27:25 What would you tell your younger self? 29:45 Most common mistake in mobile monetization 32:45 Top 3 tips to maximize mobile ad monetization