Games with insects are super-hot right now. So are fashion games. And so are games with 2D cartoony graphics. So maybe it’s time to make a game about fashion choices for beetles in 2D? If you want to grab a place on the Top Grossing charts for games, it pays to pay attention to Sensor Tower’s data on what’s working and what’s hot. In this episode of Mobile Heroes Uncensored, we chat with Sensor Tower mobile insights strategist Craig Chapple. Chapple, who used to play games for a living at PocketGamer, shares what’s working, what’s hot, what’s new, and what’s trending in mobile game subjects, styles, and genres. We also chat about paying players, profitability, and the controversial new part of so many games: NFTs and crypto. Timestamps 0:00 Winning with data 1:45 Journalism to analyzing game data 4:50 Key drivers of mobile game success now 7:25 A taxonomy of mobile games 10:50 Games > Animal > Insect 12:45 Art styles that are hot in mobile games right now 15:50 Neon bug games, with zombies 16:45 Winners and losers in mobile games now 20:15 Hypercasual games ARE NOT DEAD YET 25:10 Top 3 tips for mobile gaming marketers in 2022