How do you get ads that outperform native content? There’s only one way today’s guest has achieved that, and it’s via influencer marketing on social platforms. “The best thing about TikTok is that you can get massive algorithmic distribution on ads, which I haven't been able to achieve in the same way on other platforms,” says today’s guest Aidan Quest. “So we'll have ads that will perform better than an influencer's content sometimes if the ad is interesting enough.” Quest leads JetFuel’s creator operations and business development. He spent 30 minutes with John Koetsier and Peggy Anne Salz chatting about what’s new in influencer marketing, what’s changing, and how to make influencer marketing a steady-state growth engine for new mobile app users. And: why influencer marketing is still the only channel where you can actually get on-platform algorithmic distribution IF your ad is good enough. The funny thing about good enough? Often it’s the opposite of what you’d expect. Get all the details in this episode of Mobile Heroes Uncensored. Timestamps 0:00 Sustainable influencer marketing campaigns 2:01 Recent growth in influencer marketing 3:40 Scaling influencer marketing 7:20 Kicking off influencer campaigns 9:50 Winning TikTok ads 12:40 Going viral on TikTok 16:00 Influencer marketing in the age of privacy 17:50 Working with influencers 20:10 What’s working on TikTok now 21:50 3 top tips for TikTok advertising