Building a fintech super-app for expats
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Description
Times Internet is a global behemoth with over 550 million users. Now the company is extending its reach globally from its home base in India.
In this episode, we chat with Machine Zone alum Vivek Girotra, who is building a fintech app for the Indian diaspora: tens of millions who live in the U.S., in Europe, in Asia, and elsewhere around the world. He gets deep into psychographics and demographics as well as the nuts and bolts of mobile growth.
We chat about:
Growing fintech apps
Understanding your users
Filling the funnel
Understanding when you have a winner
Using content to grow
Top 3 tips for fintech marketers
Timestamps
0:00 550 million users
2:54 What is Times Internet?
4:05 Diversifying into fintech
6:34 Psychographics for mobile growth
12:10 From gaming to fintech
15:25 Understanding your app users
18:20 Best predictor of future success
21:30 Educating mobile app users
23:54 Top 3 tips for mobile marketers in FinTech
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