Why has Zynga bought no fewer than 5 Turkish game companies? Why are there so many significant success stories coming out of the Turkish game community? In this episode of Mobile Heroes Uncensored, Peggy Anne Salz and John Koetsier talk to 2 leading experts in Turkey’s emerging mobile gaming ecosystem. Batuhan Avucan, Founder & Managing Director at Mobidictum and Utku Altunkiran, User Acquisition Manager at Kidly talk about what’s happening, why Turkey’s gaming space is growing, and what publishers need to know about the Turkish scene. We also chat about moving from hyper-casual games to a subscription model, influencer marketing, monetization, AR/VR, and creative strategies that deliver big upside. Timestamps 0:00 Turkey … the new Silicon Valley of gaming? 5:20 Reasons for gaming growth 6:40 Demographics and dynamics in Turkey 14:10 From hypercasual games to subscriptions 18:45 Virtual influencers 23:45 Top 3 tips for mobile marketers in Turkey