Have you ever been review-bombed by an unscrupulous competitor? In this episode of Mobile Heroes Uncensored we chat with Natalie Drozd, User Acquisition Lead at Fabulous. She’s an app store optimization expert as well as a user acquisition expert, and she chats about good ASO, bad ASO, and toxic ASO. We also chat about being featured by Apple as an Editor’s Choice app, learning from Reforge, winning in the wellness, fitness, and health categories, and the biggest challenges to achieving and sustaining organic growth. Timestamps 0:00 From the trenches to Everest 2:05 Getting featured by Apple 6:01 What I learned from Reforge 9:20 Winning in fitness and health 12:55 Dan Ariely and Predictably Irrational 16:57 Holistic mobile marketing 20:30 Achieving and sustaining organic growth 22:15 App Store Optimization 27:25 Black Hat ASO 30:05 3 tips for mobile marketers in fitness