Can you run user acquisition at scale without app store optimization? Probably not without wasting a lot of money, according to Taha Karsli from MobileAction. In this episode of Mobile Heroes Uncensored, we chat with Karsli about key ranking factors on Google Play and the App Store, reviews, fitting ASO into an overall mobile growth strategy, and how frequently you should update your app listings. We also get insight into The most misunderstood thing about ASA The least utilized tactic that could be big The most common mistake And the biggest opportunities Timestamps 0:00 App store optimization 3:15 ASO and paid user acquisition 5:15 How much differentiation good ASO makes 7:45 Key ASO ranking factors 10:45 Key ASO ranking factors for Google Play 14:20 App reviews and ASO 19:20 App images and screenshots 21:45 5 quick ASO questions 26:10 Merging organic and paid datasets