Scaling ad spend seems easy: boost buys, increase bids, add partners. But it’s really easy to lose massive amounts of efficiency and instead of driving results, simply increase ad blindness. In this episode of Mobile Heroes Uncensored we chat with mobile growth marketer and consultant Alper Taner, who has worked with over 50 apps in 10 verticals and helped brands scale users 5X to 50X. We chat about: How to scale quickly When to add new channels Which channels work best Typical scaling mistakes What marketers underestimate about scaling Creative optimization Creative fatigue And much more … Timestamps 0:00 Scaling ad spend to 8 digits 2:05 What brands want 3:15 Making the right decisions when scaling ad spend 6:05 Do you always lose efficiency when scaling? 10:50 The best ad channels 13:14 Biggest surprise in scaling ad spend? 15:40 Biggest mistakes in scaling ad spend? 20:10 Creatives and ad fatigue 25:10 Creatives and personas 28:30 SKAN 4 is “great” 32:15 Top tip for mobile marketers who are looking to scale ad spend