Why soft launches are getting so ridiculously hard
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Description
From crazy success to favorite flops, we chat with veteran DoubleDown Interactive marketer Faith Price. Price tells us about soft launches, MVPs, app store featuring, and advice for a younger self, and talks about how getting the “grand tour” in marketing gigs was the perfect set-up for what she’s doing now … and maybe our privacy-safe future.
Hosts Peggy Anne Salz and John Koetsier also quiz Price on one of her favorite success stories in mobile marketing: a declining game turned around by smart product development and smart marketing.
Timestamps
0:00 Gaming at the forefront
2:40 The grand tour of tech
6:20 Origin story
8:50 Advice for a younger you
10:20 Favorite success story in mobile
13:40 Favorite flop in mobile marketing
17:50 Soft launches
20:20 App store featuring
22:40 Different strategies in soft launches
26:50 MVPs for soft launches
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