Why stick with a potential audience of millions if you could have billions? It’s not the right move for every app, but for apps that don’t rely on geographical boots-on-the-ground in terms of inventory, warehouses, or fulfillment, going global can unlock runaway growth. But there are a few things to keep in mind, says Bessie Byeon, Senior Director of Global Marketing at Liftoff. In this episode of Mobile Heroes Uncensored, we chat about her recent guide to scaling mobile apps overseas. Timestamps 0:00 Why not go global? 4:05 The first criteria 5:10 What app marketers need to know about their apps 9:35 Localizing apps 14:40 Puzzling creatives 17:30 Predicting the future 23:05 Elements of success