8M MAU with $0 in spend: Geoff Hladik at Visual Blasters
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Description
How do you get to 8 million monthly average users with $0 in marketing spend? That’s the core question we ask Geoff Hladik, Head of Revenue & Growth at Visual Blasters. Part of the answer: product-led growth. Hosts John Koetsier and Peggy Anne Salz also chat about getting featured by Apple, the pros and cons of building an app for kids, and when Hladik plans to turn the paid user acquisition on. Timestamps 0:00 8M MAU with no spend? 2:00 Visual Blasters 2:40 Organic growth 5:25 App for kids 10:33 Product-led growth 14:50 K Factor and virality 19:34 When to start paid acquisition 21:25 Kick off in-app subscriptions 24:10 Segmenting your app users
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