Description
Apple’s app tracking transparency was great … if you were primarily monetizing via ads on Android. In this episode of Mobile Heroes Uncensored hosts John Koetsier and Peggy Anne Salz chat with long-time SmartNews marketing leader Fabien-Pierre Nicolas, now an advisor.
We chat about ad monetization, using old-fashioned linear TV for mobile user acquisition ads, and automating hyperlocal organic and paid reach on Facebook. And, of course, as always, much, much more!
Timestamps
0:00 Unicorn apps
2:30 19 different jobs on LinkedIn
5:35 The TikTok of learning
9:00 SmartNews user acquisition strategy
13:30 Consumer-driven growth
15:30 Borrowing from big tech
18:40 No good ad campaign survives contact with the enemy
20:20 Top 3 tips for mobile marketers
It’s the last dance. For the last time on Mobile Heroes Uncensored, John & Peggy are chatting about mobile growth, mobile success, and mobile challenges.
In this episode, we chat about our favorite episodes, a few of our favorite guests — there’s no way we could talk about all of them — and...
Published 02/17/23
Apologies, but we liked Brazil so much we stayed (virtually, of course). In this Mobile Heroes Uncensored, we chat with Guilherme Braz, Acquisition Senior Director at Mercado Libre, an e-commerce and fintech leader in Latin America.
While he’s got great experience in mobile -- having worked at...
Published 01/12/23