Is data-driven marketing actually impossible today? Do we have too much data … so much we have to shift to AI-driven marketing? In this Mobile Heroes Uncensored we chat with Agustin Ochoa, a former Googler and now Performance Senior Manager at Winclap, a growth marketing consulting partner. Ochoa chats with hosts John Koetsier and Peggy Anne Salz about events to pay attention too — hint: far more than most do now — and how AI is better than humans at certain things like that. We also chat about when sacrificing marketing efficiency for growth makes sense, the “event stack” he evangelizes, and the kinds of data you need to be collecting for optimal effectiveness. Timestamps 0:00 Meet Agustin Ochoa 5:50 From data driven marketing to AI driven marketing 11:00 What app events to pay attention to 17:30 Omnichannel and focusing on your user 21:30 3 trends challenging mobile performance advertisers 24:30 Best advice for mobile marketers