Agency day: M&C Saatchi, Apex Growth, and Neil Patel Digital
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Description
Blockchain and gaming? Check
IDFA, ATT, and Privacy Sandbox on Android? Check
Influencer advertising on TikTok? Check
Today is agency day on Mobile Heroes Uncensored, and we’re chatting with three all-stars. Jonathan Yantz at M&C Saatchi Performance, Dave Riggs from Apex Growth (used to be Customer Acquisition), and Eddie Yoon at NP Digital (yeah, that’s Neil Patel’s company) join Peggy Anne Salz and John Koetsier to talk about all the hot stuff.
From multi-million dollar monthly budgets to startups just beginning to scale, there’s something for everyone. And … we get each mobile hero's hot take on their most uncensored opinion in mobile marketing.
Timestamps
0:00 Super special MHU day
3:15 Ad performance in the age of privacy
12:55 Blockchain in gaming
16:15 Privacy Sandbox on Android
19:01 Why you need a higher converting app
20:50 Influencer marketing on TikTok
23:50 Video ad micro KPIs
33:01 Least censored opinions on mobile marketing
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